In Critical Review.
-Been thinking about that London logo still. I have a few things to say about it. I still dont like it. The type is just akward, it looks very amateur, like they hired a first year college student. The colors scream 80s cartoon (or Saved by the Bell). And just very disappointed it was done by a professional. I am glad to see the designer/board committee are backing it up. Mike and I discussed it earlier this week and concluded that theres no way they would change it. But I don't think they should. I hate it as much as the next designer, but dont think they should change it.
-I recently read a review over the logo, and agree that it is near impossible to create an impact with your city's olympic logo. but that brings me to the the positives about the logo: They have accomplished something that others have not: creating a memorable mark. Sure-love it, or hate it, but I can almost guarantee you're going to remember it. Do you remember last olympics logo? NO. it was probably some brush stroke person and probably more corporate than it should be. which brings me to another good point: The logo is energetic. For me, that makes total sense, a month of sports, the mark should convey excitement, suspense, joy, and a sense of unity. Although I think the new logo is still lacking, for the most part, the others don't convey this at all.
-I don't like everyone's new redentions of the logo either. On review of the last one Jacob sent me. I like the idea of creating the circle logo, but it doesn't work for this one reason: it takes away from the original olympic ring logo. No one is going to be able to associate that logo with the olympics. The rings have become iconic over the years, and to try to take that apart is just plain dumb. So what should the logo be? I don't know and don't plan on tackling such a task. Logos are difficult, take time. and anything anyone does on their half an hour lunch break is going to suck as well. Someone pay me 800,000 dollars to do it, and I will.
-On the sidenote, Mike and I are having issues with a mildew smell in our house, very tempermental. if anyone has any ideas of how to get rid of or even mask/deodorize the smell, please let me know.
-Today is friday, and I can feel a slow moving day upon me.
-I recently read a review over the logo, and agree that it is near impossible to create an impact with your city's olympic logo. but that brings me to the the positives about the logo: They have accomplished something that others have not: creating a memorable mark. Sure-love it, or hate it, but I can almost guarantee you're going to remember it. Do you remember last olympics logo? NO. it was probably some brush stroke person and probably more corporate than it should be. which brings me to another good point: The logo is energetic. For me, that makes total sense, a month of sports, the mark should convey excitement, suspense, joy, and a sense of unity. Although I think the new logo is still lacking, for the most part, the others don't convey this at all.
-I don't like everyone's new redentions of the logo either. On review of the last one Jacob sent me. I like the idea of creating the circle logo, but it doesn't work for this one reason: it takes away from the original olympic ring logo. No one is going to be able to associate that logo with the olympics. The rings have become iconic over the years, and to try to take that apart is just plain dumb. So what should the logo be? I don't know and don't plan on tackling such a task. Logos are difficult, take time. and anything anyone does on their half an hour lunch break is going to suck as well. Someone pay me 800,000 dollars to do it, and I will.
-On the sidenote, Mike and I are having issues with a mildew smell in our house, very tempermental. if anyone has any ideas of how to get rid of or even mask/deodorize the smell, please let me know.
-Today is friday, and I can feel a slow moving day upon me.
posted by Christopher at
9:08 AM
1 Comments:
Well said.
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